street-wise (stret-wyz) possessing the skills necessary to survive in an often violent urban environment. South Central L.A. gang capital of the world. There aren't many options growing up in this tough environment, despite the lack of opportunity some refuse to settle, and manage to rise above it. Founded in 2003 Streetwise is a clothing brand dedicated to those who come from the struggle and are determined to succeed by any means necessary. From the streets of L.A. to the concrete jungles of world.